A Company Led by "Luv"

< 1 min read

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Herb Kelleher, former CEO of Southwest Airlines said, I would far rather have a business led by love than by fear.” So if you include yourself among those who find ‘love’ a hard word to link with ‘leadership’, then remember this: Herb Kelleher’s Southwest Airlines, the company he declared from the start to be ‘led by love’, whose headquarters is called ‘Love Airfield’ and whose stock market listing is ‘Luv’ is the most profitable airline in US commercial aviation history.

I’ve said it before, but it still rings so true: Our capacity to love will always determine our capacity to lead.

Much ‘luv’,

Mark

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